Great UI design is essential for any startup - but what is it?Hire your iOS Designer in 1 click
Countless analogies exist between UX and UI designers, but we like to remember it like this: if you were building a house, UX would be the foundation, while UI would be the paint and furniture.
There are tons of benefits to hiring a good UI designer. Firstly, it makes it easier for your customers to identify and access your products. It draws attention and keeps it, enabling businesses to attract and retain new customers.
UI Design can also be used to communicate brand values and establish trust within the relevant business sector.
As a result, UI design is good for business because it can increase conversion rates and improve the overall customer experience, strengthening business reputation.
If you're looking to hire a freelancer or product startup, then working with a UI designer is a great way to get started. Keep on reading for everything you need to know.
Murat enjoys solving complex problems through minimal solutions that profoundly impact individuals and communities. I have experience working with startups and corporations, mainly in B2B and SaaS.
Yev’s goal is to make your ideas and business objectives into stunning useful designs. In each project, I first listen, learn, and understand and then execute my solution to the highest level.
A good UI designer makes things seamless
A user interface designer creates all of the pages or screens through which a user will move as they interact with your product or application. They can help you create a strong product brand, come up with creative solutions to problems, and make your product more user-friendly.
They work closely with user experience (UX) designers and create the visual and audio elements that facilitate user interactions. Everything will be centred around making the interface as usable and satisfying as possible.
A UI designer might also establish a style guide to be used throughout an application or website, ensuring consistency and familiarity for the user.
They’ll create the look and feel of a product
Finding out about users and competitors to get the latest insights about design trends. This stuff is crucial to sourcing inspo and making sure that the interface meets user expectations.
All the visual elements of the user interface which includes colors, fonts, buttons, icons, headings and more.
Branding and graphic development
UI design operates not far from the overall brand positioning of the product. It’s key that designers strike a balance between consistency and usability, to amplify the brand identity set by the marketing or creative team. So in this respect, it’s very closely related to graphic design.
UI designers create style guides to keep brand and product consistency. These contain everything from pattern libraries to details about how each element should look (fonts, colors etc).
Should I hire in-house or agency?
When you’re getting a product made, at some point you’re gonna have to decide where to source your UI designer.
Hire an internal UI designer in-house, pay them a salary and get them full-time.
The rates are initially lower than freelancers, plus they’ll be fully behind your company mission and can collaborate with your whole team. You can call on them whenever you need to.
Standard might vary, so it can be expensive and time-consuming if you need to re-hire. In the long-run, rates are hire because you need to cover tax, overheads, insurance and benefits.
Get a qualified team of specialists to take on all your design tasks.
High quality, industry-specific knowledge, great communication and help structuring your goals.
It is more expensive, and feedback loops are often long, so don’t do this if you need a quick turnaround or a one-off task. You might also encounter problems changing course mid-project.
Anything else? What if I need the flexibility of a regular person plus the knowledge and assurance of an agency - without the super-high costs?
Meet our ready-to-work, pre-grilled freelance designers
With a freelance product designer you’ll get one single contractor to take on your product design needs.
Traditionally, the pros and cons of working with a designer look like this…
Scale up or scale down as needed, ask for help with any size project, agree a fixed cost or hourly rate up front, get direct communication and often a very fast turnaround.
Scheduling depends on the time management skills of the designer, teamwork may be an issue because you need to coordinate the designer with the rest of your team.
But with Figura, it’s different.
Each Figura Designer has soared through four grueling stages to rise to the ranks where they’re ready to meet you. We make a point of hiring only the most skilled and creative designers so you won't waste your time with anything less than the best.
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